Ask Jeeves' butler to get the boot
Ask Jeeves plans to give its notable mascot--Jeeves the butler---the heave-ho, according to press reports that cite comments from Barry Diller, chief executive of IAC/InterActiveCorp, which acquired the search engine company last July.
Poor Jeeves. The portly butler only recently underwent a major makeover that could rival any candidate on the reality show "Extreme Makeover" in order to save his job.
Losing the double chin and pasty complexion for a leaner look and George Hamilton tan apparently didn't help his prospects.
Although IAC plans to rid itself of the dapper mascot, it has yet to give a timetable for when his bags will be packed and he'll be out the door. IAC also plans to rename the search engine site Ask or Ask.com, according to Diller.